Do not share artwork with non-University parties unless authorized by the Office of Strategic Communications in writing. A Mascot caricature may not be used as a logo for a specific area, initiative or recognized student organization. Mascot caricatures should not be graphically altered. Text or graphics may be placed near the Lion but not touch it.
The following exceptions are permitted:. The Nittany Lion Mascot caricatures are not available for use on merchandise items at this time. Questions about the use of the Nittany Lion Caricatures may be directed to the Office of Strategic Communications at sjs22 psu. Nittany Lion Caricature files are available for download.
Graduate is also available with mask. Nittany Lion Shrine Illustrations. Nittany Lion Shrine illustrations are available for download. Information about classic Nittany Lion artwork also is available on the Licensing website. Questions regarding the use of this artwork may be directed to the Office of Strategic Communications at sjs22 psu.
The Nittany Lion paw print graphic is available for use by Penn State faculty, staff, and students to represent pride and spirit. The paw print files are available for download. The paw print is trademarked by the University and must not be graphically altered. Other requirements are:. Contact Strategic Communications at sjs22 psu. Penn State Intercollegiate Athletics uses a specific graphic for branding athletic activities and communications. This symbol is often referred to as the Penn State Primary Athletic mark.
Above is an incorrect reverse of the positive art. Instead, use the correct reverse mark as shown above. Email pennstatebrand psu. Penn State names, marks, and symbols are featured on thousands of pieces of merchandise items found in the marketplace. Any merchandise featuring a registered or trademarked Penn State name, mark, or symbol, regardless of who produces it or for what purpose, must follow appropriate visual standards and licensing agreements.
Any University unit that would like to produce an item of merchandise should start by visiting the Licensing Programs website or calling to locate a licensed vendor or ask questions. University faculty and staff may use Penn State names, marks, and symbols, according to established visual and editorial guidelines, on any materials to be used for recruitment, development, or general promotion of the institution.
However, when merchandise or specialty products such as shirts, ball caps, mugs, pens, etc. This is the case whether the item is to be given away for free or sold for profit. In all cases, merchandise and specialty items must be produced by licensed Penn State vendors.
Lapel pins are a popular merchandise item used to show Penn State spirit on clothing. The shield represents the Penn State community and is the preferred lapel pin artwork. However, when Penn State unit identification is necessary, an alternate lapel pin template is available.
This template maintains the graphic integrity of our shield, while allowing space to add a unit title. Lapel pin template for unit identity.
Do not use the lapel pin design template for unit identification in University communications or other items. For more information and a list of licensed vendors visit Penn State Licensing.
Many recognizable Penn State names and graphics are registered or trademarked. Any merchandise or promotional products using these names or graphics must include the appropriate [R] or [TM] symbol. Students can refer to the Office of Licensing Programs at Penn State's Graphic Art Sheet for more information on the University's registered or trademarked names and graphics.
When students use a licensed vendor, the vendor can assist in ensuring all the correct registration marks and trademarks are included. Students may create artwork that conveys the spirit of their organization. Do not redraw trademarked university graphics such as the lion shield, the athletic logo, the paw print, or the lion mascot. Recognized student organizations can request a special version of the University's mark to use on their materials by filling out an online form.
When using this mark, do not alter it in any way. Find all the usage guidelines in the Student Org Marketing Toolkit. The Nittany Lion paw print graphic is available for use by Penn State students. The paw print is trademarked by the University, and must not be altered. Merchandise featuring the paw print requires a registration symbol.
The paw print may be used as accent artwork for Penn State materials but should not be used as a logo. Students can download.
A variety of different Lion Shrine images and drawings are approved for student organization use. Download Unit Wordmarks. Multiple Student Affairs Units When creating a publication or promotional piece that is sponsored by multiple Student Affairs units, the Student Affairs mark should be the primary identifying graphic with each unit listed in an appropriate text style below or near the mark.
External Collaborations When creating a publication or promotional piece that is sponsored by a Student Affairs unit and other University entities or outside organizations, the appropriate Student Affairs unit logo should be used in conjunction with the other logos.
Additional Proper Wordmark Use Information Sizing guidelines and clear space around marks Mark colors and placement of the mark on backgrounds If you need an all-white mark, contact the Student Affairs Communications and Marketing office to create one for you.
Do Not… Distort, recolor or alter the mark in any way. Re-create or replace the text used in the mark. Separate the shield from the text. Add additional department or program names to the mark. Use a unit mark as the primary header of a document.
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